Brainstorming Best Practices

The core belief of brainstorming is that for problem solving, getting as many ideas for solutions as possible increases the chances of finding the best solution. However, there are some common myths associated with brainstorming. For example, studies have consistently shown that coming up with ideas in a group setting produces fewer ideas than if the same people generated ideas on their own. Another common myth is that criticism should be withheld during a brainstorming session. Studies show that debate increases the number of ideas. 

Brainstorming can be an effective technique for creative problem solving when used properly. However, it’s not the best approach for all ideation attempts and can be ineffective without understanding the limitations and challenges associated with brainstorming. The Brainstorming Best Practices Guide looks at the research and provides practical tips for facilitating and getting the most out of your brainstorming sessions.

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Table of Contents

  • The origin of brainstorming
  • The theory behind brainstorming
  • Techniques for facilitating brainstorming
    • Individual brainstorming
    • Group brainstorming
  • Criticisms of brainstorming
    • Brainstorming produces fewer ideas
    • Debate does not inhibit creativity, it increases it
    • People aren’t very good at free association
    • Is brainstorming worth the effort?
  • Best practices to get the most out of brainstorming
    • Get the question right
    • Ideate individually, refine as a group
  • Annotated Bibliography