The core belief of brainstorming is that for problem solving, getting as many ideas for solutions as possible increases the chances of finding the best solution. However, there are some common myths associated with brainstorming. For example, studies have consistently shown that coming up with ideas in a group setting produces fewer ideas than if the same people generated ideas on their own. Another common myth is that criticism should be withheld during a brainstorming session. Studies show that debate increases the number of ideas.
Brainstorming can be an effective technique for creative problem solving when used properly. However, it’s not the best approach for all ideation attempts and can be ineffective without understanding the limitations and challenges associated with brainstorming. The Brainstorming Best Practices Guide looks at the research and provides practical tips for facilitating and getting the most out of your brainstorming sessions.